Before all else you must setup a WordPress version on your server. After downloading the package, you will have a “Reload” folder and a “Reload.zip” file inside the Theme package.
You can either choose to upload the Theme to your server via ftp (only upload the folder “Reload” into the folder wp-content/themes) or via WordPress upload function (Appearance > Themes > Install Themes > Upload) using the “Reload.zip” file.

After the installation of Reload Theme don’t forget to install the required plugins : WPBakery Page Builder, Greatives Extension and Contact Form 7. Especially without the WPBakery Page Builder (Visual Composer) and the Greatives Extension you will not be able to use the most of our elements